Ideation
Main Objective: Generate high volume of ideas
Skills Required: Idea generation techniques, Rapid visualization,
Communication, Validation
Main Outcome: Limited number of validated options that meet the specified objectives
Box Design Ideation
Toy Ideation
Yair Gallardo: Skydiver
Gallardo says that he started the sport of skydiving as a life challenge, but it turned into an epic passion. He makes sky- diving videos using GoPro cameras to help him capture every moment of the experience. Gallardo encourages everyone to always put safety first, no matter the sport, and always be con- scious of the equipment being used.
“You don ́t realize how quickly skydiving becomes a part of your life, an important piece of your soul. Skydiving makes me feel limitless, free, happy and also thankful for the beauty of nature because of those amazing visual that only skydivers get to see. It ́s part of my daily inspiration,” says Gallardo.
Valentino “The Doctor” Rossi: Motorcycle Racer
Vale Rossi is a racing icon and the MotoGP racer with the most wins and joined the GoPro family in 2016. He is a 9-time World Champion, won his first championship in 1997, and still con- tinues to vie for the title to this day. Rossi is beloved worldwide or his masterful prowess on the track, but it is also his charis- ma off-track that has really magnetized fans from all over the world. “I am excited to partner with GoPro, not only because of the strength of their brand, but also because it will help me capture all of the things I love to do both on and off the track,” said Rossi.
Jamie Anderson: Snowboarder
Meet Jamie Anderson: The world’s greatest female slopestyle snowboarder. Jamie has won gold in snowboarding at the 2014 Winter Olympics. Jamie stays on top of her game by eating a healthy diet and exercising as much as she can. You may find her play other games besides snowboarding including hiking, biking, and yoga. She is also the owner of the TYRE (To Re- spect Your Earth) company. Anderson said, “Understanding the foods and products we buy as well as the actions we take, can all have a positive impact!”
